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One of America's earliest seashore resorts, Long Branch rivaled Saratoga, N.Y., in popularity during its heyday. The stiff Philadelphia moral codes of the late 18th century required that a female beachgoer be escorted to the water by a male companion. Wealthy socialites preferring to choose their own partners created a lucrative business for available young men, a custom that lasted until the Gay '90s. Learn More...